How to Create a Successful Marketing Plan
Firms that are successful in marketing invariably start with a marketing plan. Deciding what to do and how to do it is marketing's greatest challenge. By establishing a firm plan, the task of parsing out individual marketing plans becomes much simpler, more cohesive and conducive to better results.
Developing the plan is the heavy lifting of marketing. Your key people can provide realistic input and can share realistic inputs they have adding another dimension to your plan.
Taking the time to establish a yearly marketing plan will benefit your business by serving as a rally point. It is important to share your vision of where the company is headed in the years to come.
Remember an inaccurate plan is better than no plan at all.